THE STORY SO FAR
FROM NOTHING, TO SOMETHING
Brink Clothing was founded in 2021 by Pulkit Chopra, born and raised in Jalandhar, Punjab, India. What started as a small-scale custom printing and graphic design venture—Verge Media—grew out of his family’s legacy business, Art Creators, established in 1981. During the COVID period, Pulkit tapped into his creative potential, expanding Verge Media to a global level. That spark led to the birth of Brink Clothing—a name that mirrors the meaning of “verge.” With just $150 in savings and a small team, Pulkit produced the first 50 tees. That’s where it all began.
Brink Clothing was founded in 2021 by Pulkit Chopra, born and raised in Jalandhar, Punjab, India. What started as a small-scale custom printing and graphic design venture—Verge Media—grew out of his family’s legacy business, Art Creators, established in 1981. During the COVID period, Pulkit tapped into his creative potential, expanding Verge Media to a global level. That spark led to the birth of Brink Clothing—a name that mirrors the meaning of “verge.” With just $150 in savings and a small team, Pulkit produced the first 50 tees. That’s where it all began.
In the brand’s early days, Pulkit ran everything solo—designing, packing, shipping, and building the Brink identity from the ground up. His hands-on dedication shaped every piece that left the studio
After a successful launch on Instagram, demand started to rise quickly. Brink was becoming more than just a clothing label—it was turning into a movement.
Pulkit moved to Canada for his studies, bringing with him a global vision for Brink. With a deeper understanding of international markets and customer needs, he began planning the brand’s next evolution.